When someone comes into your salon, they're not just looking for a haircut or a beauty treatment; they want to feel pampered and special. Therefore, in this article, we'll explore how to retain a customer and make him or her become someone who enthusiastically recommends your center.
Why is it important to build customer loyalty in a beauty salon?
Advantages of loyalty over acquisition
If you think about it, attracting a new customer can be quite a challenge. It requires marketing campaigns, discounts, and a lot of energy to get their attention. On the other hand, when you build loyalty, you're working with someone who already knows you, trusts you, and is willing to continue paying for what you offer.
Thus, loyalty creates a solid foundation for your business, because these loyal customers are the ones who fill your schedule during low-demand periods. And they don't depend on trends or fleeting offers; they simply value the service and quality you provide. This stability becomes a cushion that allows you to plan for the long term.
Furthermore, a loyal customer not only makes more frequent purchases, but also tends to spend more on each visit. By trusting your judgment, they'll dare to try new treatments, products, or additional services they might not have otherwise considered.
Impact on revenue and profitability
The impact on revenue is direct and very clear. While an occasional customer brings you a one-time benefit, a loyal one generates a steady stream of revenue that helps you cover fixed costs with ease. And the best part is that you don't have to continually invest in attracting them, because they're already part of your community.
Profitability increases when you stop thinking only about acquiring new customers and focus more on nurturing those you already have. Note! It's not about neglecting marketing, but rather about balancing and understanding that your business grows faster when your current customers become brand ambassadors.
How to build customer loyalty: Key strategies
Offer a differential service experience
Therefore,how to retain a customerDifferentiation in the beauty sector is crucial, because if everyone offers similar cuts and colors, what truly builds loyalty is the overall experience.
For example, imagine that in addition to great service, the customer receives a relaxing scalp massage or enjoys a drink while they wait. These types of experiences are etched in the memory and keep them coming back for that moment of self-care.
The importance of comfort and furniture in loyalty
The atmosphere of the room also matters. A comfortable furniture, a pleasant decoration and good lighting create a space where customers want to linger. From the chair they sit in to the music that accompanies the service, everything contributes to making every visitor associate your business with well-being.
Close and personalized communication
Communication is another factor that can't be overlooked. Speaking with customers in a friendly manner, showing interest in how they feel, and recalling details from previous conversations develops a genuine connection. However, this closeness should be natural, not forced, as it's easy to notice when someone isn't truly listening.
How to build customer loyalty with examples royal
Loyalty programs in hair salons
A clear example is points programs. Each visit or purchase earns points that can then be redeemed for discounts or free services. This motivates customers to return and also creates anticipation and excitement about earning rewards.
Another strategy is the frequent-visit card, where after a certain number of services, the client receives a special benefit. It works very well because it gives the feeling of being rewarded for their effort and commitment.
Details that make a difference in the experience
Sometimes what builds loyalty isn't something expensive, but rather an unexpected gift. It could be offering a coffee, tea, or even a small product sample at the end of the service. These surprises create a positive memory.
Other details include a personalized message on special dates, such as a birthday or anniversary, showing that you truly care about that person beyond their salon appointment.
Examples of effective promotions and rewards
Well-designed promotions are also loyalty tools. One example is a referral discount, where a customer receives a benefit if they refer a friend. This way, you attract new customers and reward existing ones.
How to build customer loyalty in hair salons with Digital Marketing
Online review and reputation management
Online reviews have a huge impact on current customer decisions. For this reason, it's essential to respond to them, both positive and negative, to demonstrate commitment and empathy.
Email marketing and appointment reminders
Email is a great way to stay in touch. So, use it to send appointment reminders, newsletters with care tips, promotions, or salon news. This, in addition to providing information, also keeps the connection active and strengthens the bond.
Social media campaigns for repeat customers
Beyond being a showcase, social media is also a channel for building loyalty. Posting content tailored to your repeat customers, such as exclusive tips or special giveaways, builds a community. At the same time, interacting with followers, responding to their comments, and sharing moments from the salon's day-to-day life humanizes the brand and strengthens the relationship.
Now you know how to build customer loyaltyAs you've seen, it's all about creating memorable, personalized, and consistent experiences with every visit. This way, every action adds up and builds a lasting and beneficial relationship.
And if you are looking to improve your customers' experience with furniture, products and professional tools, in GRUPO BELLEZA We're here to help. Visit our online store and discover how we can be your ally on the path to loyalty.
Frequently asked questions about how to retain a customer
?How to build customer loyalty new since the first visit?
The first visit is the perfect opportunity to make a difference. Here, friendly service, personalized attention, and a little extra detail can be enough to convince a customer to return.
What loyalty models work best in hair salons?
Rewards programs and referral promotions tend to be very successful because they offer clear benefits and motivate customers to return.
?How to build customer loyalty without large investments?
The key is paying attention to detail, showing genuine interest, and engaging in careful communication with each client.
