Set up a hair salon It may seem like a piece of cake when you're passionate about styling and have a thousand ideas in your head. However, the reality is that it's not just about scissors and hairdryers. Getting off to a good start is key, and there are some very common mistakes that can trip you up right from the start.
Therefore, in this article, we'll tell you the 5 most common mistakes made by those opening their own salon... and, most importantly, how to avoid them so your hair salon runs smoothly.
?How to set up a hair salon from scratch?
Know how to open a hair salon Building a business from scratch requires a perfect combination of artistic vision and entrepreneurial mindset. The process begins with a solid business plan that includes:
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Market research.
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Competition analysis.
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Clear definition of services.
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Realistic calculation of initial investment and monthly expenses.
It is also crucial to choose a strategic location, obtain the necessary permits, design a functional and attractive space, carefully select the hairdressing equipment and build a competent and motivated team. Of course, equally important is developing a marketing strategy that helps you attract customers from day one.
5 Common Mistakes When It Comes to set up a hair salon
Despite the passion and enthusiasm that characterize entrepreneurs in the beauty industry, there are common mistakes that can seriously compromise the viability and profitability of a new salon. Below, we'll discuss the five most common ones.
Mistake 1: Not planning the living room space well
Consequences of poor distribution
Failing to properly plan your salon's space is like trying to compose a melody without knowing the notes: the result will be chaotic and unfunctional. A poorly laid-out salon creates bottlenecks, unnecessary movement for professionals, and a sense of disarray for clients, which directly impacts the efficiency of the service and the perception of quality.
How to fix it: efficient furniture layout
To achieve efficient distribution of professional hairdressing furnitureStart by drawing a scale plan that visualizes the different work areas and the natural flow of movement for both professionals and clients. The secret is to think of clearly differentiated yet organically connected areas: reception, waiting room, hair wash, haircut/styling, coloring, and storage, ensuring each has the necessary space without encroaching on the activities of the others.
Mistake 2: Choosing hairdressing furniture only by price
Why can cheap be expensive?
Be seduced only by the low price when selecting the hairdressing furniture It's one of the most costly long-term mistakes you can make as an entrepreneur. Furniture, besides being a matter of aesthetics, is the most important work tool that will underpin your business's day-to-day operations for years to come. So, while it may seem tempting to save money at first, it's not the wisest decision.
How to get the professional furniture right
So, before making any purchases, identify the essential pieces that truly impact your service: hydraulic chairs, ergonomic shampoo bowls, adequately lit vanities, and functional work carts should top your investment priority list.
And if you don't know where to find that furniture for hairdressers professional and high quality, do not hesitate to visit us. GRUPO BELLEZAWe offer solutions that combine durability and design, with chemical-resistant materials, guaranteed mechanisms, and certified ergonomics that ensure the comfort of both clients and professionals.
Mistake 3: Not considering the customer experience
Comfort and aesthetics: keys to success
Underestimating the overall customer experience is perhaps the most subtle, yet devastating mistake you can make when set up a hair salonThis is because in today's saturated market, customers aren't just looking for a great cut or color, but rather a memorable experience from start to finish.
Therefore, customer experience should be at the very core of your value proposition: a customer may forget exactly how their hair looked three months ago, but they will rarely forget how you made them feel during their visit.
Key areas to look after (waiting, washing machines, dressing tables)
The strategic areas of your salon deserve special attention, as they are the settings where critical moments of the customer experience unfold. The waiting area, far from being a simple transit point, is the space where the impact of the service begins.
The shampoo area, for its part, should be a true oasis of relaxation. It should have ergonomic seats that don't strain the neck, the water temperature should be just right, and the intensity of the scalp massage should be appropriate.
Finally, the vanity area should combine functionality for the stylist and comfort for the client: quality hydraulic chairs, well-lit mirrors without shadows or distortions, and enough space for the professional to work comfortably without invading the client's personal space.
Mistake 4: Not investing in proper equipment
Essential basic equipment
Many entrepreneurs make the mistake of investing large sums in salon decor while purchasing mid-to-low-end hairdryers, flat irons, or scissors. And it's important to keep in mind that these tools are the true architects of the quality of the service.
He hairdressing equipment Professional treatment offers superior results that clients can visibly appreciate. It also optimizes processing time, reduces energy consumption, and prevents damage to clients' hair.
Maintenance and durability
When tools are well maintained, they last significantly longer, offsetting their initial cost. Additionally, they maintain their efficiency, providing consistent results that build your salon's reputation.
Therefore, establishing written maintenance protocols, training your team on the correct use of equipment, and creating a schedule for preventive technical inspections will preserve the functionality of your tools and prevent unforeseen breakdowns at critical times.
Mistake 5: Lack of visual identity in the living room design
What your hair salon conveys
Finally, the lack of a coherent and memorable visual identity in your salon's design will project confusion rather than confidence. A salon with a vague personality, one that looks like an uncoordinated collage of trends or a generic replica of any other salon, misses the powerful opportunity to create a lasting impression in the consumer's mind.
The importance of coherence between brand, design and furniture
Consistency between the visual and functional elements of your salon is a business strategy that strengthens your positioning and maximizes the impact of your investment. Thus, when the interior design, furniture, stationery, staff uniforms, and even product packaging speak the same language, a multiplier effect is created that continually reinforces your brand identity in the minds of consumers.
How to avoid these mistakes and set up a hair salon profitable
Now you know what it takes to set up a hair salon Profitable and long-lasting! As you can see, it requires combining a passion for beauty with a strategic business mindset to achieve success in this competitive sector. And remember, it's not enough to choose pretty colors or trendy furniture; it's about physically and tangibly demonstrating your brand's values, personality, and positioning in the market.
And if you need to purchase professional furniture and equipment, in GRUPO BELLEZAWe have the most comprehensive range on the market. Visit our website or physical store today and find everything you need to make your dream a reality!
