How to finance your beauty salon renovation: Practical tips

Renovating your beauty salon is a great strategy to attract more clients, retain existing ones, and increase your revenue. However, the biggest challenge is usually the same for everyone: How to finance this renovation without drowning the business finances?

Don't worry! We'll give you a hand. In this article, we'll tell you the real options you have to finance the renovation of your beauty center and some practical tips to make every euro invested a step closer to success.

Why is renovating your beauty salon a necessary investment?

Renewing means standing out in a competitive sector

The world of beauty is one of the most dynamic and competitive in existence. In fact, increasingly informed clients seek modern centers with state-of-the-art equipment and a carefully curated environment. Therefore, renovating your space isn't just about "changing the reception sofa"; it's about showing that you're at the forefront, that you care about the client experience, and that you're capable of offering something others can't.

Increase in average ticket and loyalty

A renovated and attractive space, in addition to attracting more clients, also encourages existing ones to try new treatments and services, which translates into a higher average bill. And, if that weren't enough, it improves loyalty. When a client feels comfortable, well-served, and perceives that the business is improving, they are more likely to return and recommend your center. 

Professional image and customer confidence

We've always heard that first impressions count... and with good reason. Worn furniture or outdated decor can give the wrong impression about the quality of your services, even if they're excellent. Therefore, renovation helps reinforce the perception of professionalism and attention to detail.

Options for finance the renovation of a beauty center

1. Renting for furniture or aesthetic equipment

Now, let's talk about your options. First, there's professional aesthetics leasing. This is a very practical option if you don't want to make a large initial outlay. Here, you only pay a fixed monthly fee that, in many cases, includes maintenance and technical support.

Another advantage is that you don't tie up money in assets that depreciate over time. This way, you can allocate your resources to other areas of the business, such as marketing or employee training.

2. Leasing for beauty centers

Leasing is similar to renting, but with one difference: at the end of the contract, you can keep the equipment by paying a residual value. This is ideal if you want to ensure the equipment becomes part of your assets.

The advantage of leasing is that many companies often offer flexible terms tailored to the sector. Therefore, it's an attractive option if you're looking to acquire expensive equipment without paying for it all at once.

3. Specific loans for beauty businesses

Some banks and institutions offer loans designed for businesses in the beauty sector. These loans typically have longer terms and terms tailored to a beauty salon's revenue cycle. The advantage here is that you can obtain financing for beauty furniture, renovations, appliances or even marketing campaigns related to the reopening.

4. Subsidies and public aid to the aesthetics sector

Finally, depending on your location, there may be aids for aesthetics Public grants to modernize your business. These grants can cover a percentage of the cost of construction, energy-efficient equipment, or accessibility adaptations. And although they require paperwork and certain requirements, they're an excellent way to reduce the initial investment.

Tips for renovating your center without compromising its financial health

Evaluate the ROI of each investment

Before allocating your budget, analyze the return on investment for each improvement. For example, a new machine can quickly pay for itself if you include it in promotions and treatment packages. With this approach, decisions are based on data, not just taste, avoiding investments that take too long to recover.

Start with what impacts the customer the most

Once you've established the potential for each change, prioritize what customers see and use most frequently. The reception area, the booths, and the waiting area are the spaces that most influence initial perception. Therefore, improving these areas can transform the customer experience even before renovating other, less visible areas.

Divide the project into phases

And no, it's not necessary to renovate everything at once. If budget or time are limited, you can divide the renovation into several phases, addressing priority areas first and leaving less urgent ones for later.

Take advantage of special offers and packages from suppliers

Many suppliers offer clearance sales or discounts for purchasing multiple products at once. So, if you shop around, you can find opportunities to upgrade without breaking the bank. Plus, bundles often include complementary furniture and appliances.

When is the best time to renovate your center?

Seasonality: planning for times of lower activity

Not every month has the same workload. For this reason, you should take advantage of the off-season to carry out renovations. This way, you'll avoid losing customers due to closures or interruptions. Likewise, these periods often coincide with times when suppliers launch promotions to boost sales.

Take advantage of the launch of new furniture or appliance collections

Another good time is when manufacturers introduce new products, as older models often have discounts. This is a great opportunity to access quality products at a lower price.

In GRUPO BELLEZA We know this very well. That's why we offer news and collections with contemporary designs, as well as advice so you can choose what your center truly needs. So, if you're thinking about renovating, this may be the perfect time to visit our online store and take the plunge.

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